Has Twitter found you?

I knew twittering would get me into trouble.
Since I'm paranoid enough as it is, I think its weird how easily people can find you and interact with you via these new ways of networking and passive communication. I mean, good weird, but still you find all kinds of things. Old high school buddies, which happened to me on facebook (no surprise there), and the random articles posted by friends on twitter, like the one I found on gawker in early August. It was about this organization called "Gen Art" which I personally have never participated with, but knew a little about because I would see their flyers for events.
More specifically when I was in school in Austin, they threw an event at the Austin Music Hall with Scion. This made suspicious of an organization that would team up with major corporations in the name of exposing them to contemporary art. In my mind this was more of a party for the people who'd never seen or put effort towards seeking out contemporary art to put their guilt at ease for not doing so or to make them feel hip or cool for attending. This to me is grossly abusing art for professional gain.
I'm also not really sure what they do for artists. I'm an artist. Give me some money and a party. But do I want the clientele they appeal to at my show? Would they even really want to be there? I guess the larger question is what are everyone's intentions in this kind of corporate/artist/public relationship? What is everyone looking to gain and who is benefitting the most?
Anyway, the dude who is like vp wrote me a PERSONAL email! Which kind of creeped me out, but I also thought was nice that he cares so much about his organization. See for yourself:
Hi Jenny
I saw your post on Twitter expressing distrust towards our organization.
It's unfortunate that a disgruntled individual posted that item on Gawker which was unfortunately filled with misinformation and flat out lies - presumedly just to ruffle feathers.
I've been with Gen Art for 14 years. the first 5 of which were as a volunteer and the last nine as an employee.
It's been quite an interesting ride to watch the company grow - and in the process to have to suffer the consequences of occasional disdain in the face of our growth.
We are mostly funded by corporate partners and their marketing dollars - which means we don't get to play by the same games/rules as other arts organizations. We occasionally have to produce events that are slightly off mission but they help fund the events that we (and other organizations) otherwise would never be able to pull off. + we are able to create unique opportunities for our artists to flirt with working with the commercial sector and in the process get stipends and tremendously more exposure.
And yes there is a huge social element to what Gen Art does. why? because it's a marketing tool. It allows us to pull in a very sought after audience who is good for spreading word of mouth for both our sponsors and our artists. they like to play while consuming culture. That may give us the outward appearance of being a party organization and having our priorities messed up but the reality is, it is very controlled and intended - we do it for the moments for when that stressed out lawyer who just blew off steam with a movie and a couple beers comes up to me and/or the filmmaker and says "how do I become a producer?" we do it for the moments when a fashion designer is crying backstage after a show because she never thought she'd get her designs on a runway - let alone in front of 1000 people and designers she grew up admiring and wearing judging HER designs. And yes - we do it for the advertisers who get super excited when their idea to have an artist design a special edition shoe or a filmmaker make a short film that has their product in mind - comes to fruition.
I suspect that your suspicion has simply rested in the realm of just not understanding what it is we do. And that is fair enough - because it is very hard to communicate the big picture to audiences.
But if we didn't have our priorities straight - we wouldn't have been around for 15 years. and our brush with going under was the result of bad management only in the sense that we grew too fast and didn't save up enough cash for a rainy day. (and the past year has been full of them)
wow. so sorry to rant but that Gawker article put me in a really bad mood today. I haven't invested so much of my life into this organization and the filmmakers I've supported to have one frustrated (most likely recently laid-off employee) creating controversy.
I hope you don't mind me emailing you but I saw your tweet and felt compelled.
should you find yourself in one of our cities I'd be happy to take care of you at one of our events so you can see what we do first hand.
best regards.
Jeff
--
Jeffrey Abramson
Vice President - Film
Gen Art
3710 S. Robertson Blvd., Suite 219
Culver City, CA 90232
P. 323 782 9367 | F. 310 845 9360
www.genart.org/filmfestival
So of course I'm going to do my homework and not be a passive communicator and write this guy back. From what I know currently, I do see the need for something like this. Corporations need to get rid of money to avoid taxes and who better to dump them off on then to an organization that facilitates relationships to the arts? Makes sense, I just don't know how much this benefits the visual arts communities. For fashion and film, it makes tons of sense, but those are already socially acceptable and profitable art forms. We'll see how I feel after some investigation.

